Bewitching Escape Audio
Prompt: Create a faux client and design a logo for their new business.
Disclaimer: All names, addresses, and websites associated with Bewitching Escape Audio are fictitious and any resemblance to actual persons, places, or websites are purely coincidental.
Client & Creative Brief
My love for audiobooks, especially those of fantasy and romance, led me to create an audiobook production company targeted for romantic fiction authors. I pulled all the competitors from publishers of audiobooks in my personal Audible library.
Note: The final page of the creative brief summarizes the feedback I received from two peers on the brief’s presentation and content.
Bewitching Escape Audio is…
Accepting, Sharing, & Unabashed
Peer Critique & Revisions
Round 1: Presented all thumbnails; choose three to move forward with.
Round 2: Sketched 10+ iterations; presented best of each; choose one to fully develop.
Round 3: Created vector from sketch; iterated final details; presented best.
Round 4: Retouched according to feedback; refined curves; iterated coloration options.
